The fight to end cosmetic animal testing has just taken a huge leap forward. Cruelty Free International has announced that the global cosmetics and hair care brand, Garnier has been approved. The leading organisation in ending animal testing approved Garnier under its Leaping Bunny cruelty-free programme. This step is so significant as Garnier is the first brand of the L’Oréal group to be given this approval.
The amazing news is of paramount importance. We all know of the globally loved cosmetics giant L’Oréal. This milestone demonstrates a desire to meet the European Parliament’s request for a worldwide ban on animal testing by 2023. Cruelty Free International is hoping that the parent company, L’Oréal Group’s brands follow suit.
What’s Involved in Acquiring Approval?
However, this approval did not come easy. In order to meet Leaping Bunny’s criteria, Garnier had to firstly gain a declaration from more than 500 suppliers. These, in turn, source over 3000 ingredients, globally. This shows Garnier’s commitment to an end to animal testing. The fact that Garnier’s parent group, L’Oréal is worth $11,747 demonstrates the hugely positive impact this step will make on the future of the beauty industry. Animal testing is well and truly on its way out. Finally!
As many of us will be aware, Leaping Bunny is the world-renowned gold standard for upholding cruelty-free cosmetics.
Since 2017, Leaping Bunny has seen a 190% increase in brands asking about the Leaping Bunny status.
Michelle Thew, Cruelty Free International CEO, states:
“Garnier is a global brand familiar to us all. To work with them to help end animal testing for cosmetics and declare them officially approved under the Cruelty Free International Leaping Bunny Programme is a real milestone. It has taken many months, but Garnier have diligently reviewed every supplier and source and we are completely confident with the results.
“Garnier being approved under the Leaping Bunny programme is an important gear shift for major cosmetics; and a step in the right direction towards meeting the European Parliament’s call for a worldwide ban on testing cosmetics on animals by 2023, a call which Cruelty Free International wholeheartedly supports. It is the first of many L’Oréal Group brands and we urge more to step forward for Leaping Bunny approval.”
“Garnier’s commitment to ending animal testing, and consequent Leaping Bunny approval, is an important gear shift for major cosmetics. Garnier is the first of many L’Oréal Group brands and we urge more to step forward for Leaping Bunny approval and solidify their commitment to a world without animal testing.”
2021 marks 25 years since the commencement of the Cruelty Free International Leaping Bunny programme. This leading organisation include a team of dedicated experts who constantly go above and beyond in their mission to protect animal rights and welfare. They are true leaders in enabling better science and a cruelty free way of life.
The world-renowned cosmetics and haircare brand Garnier aim to become a completely sustainable brand. Garnier, we salute you!
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