london restaurants pinktober campaign

Hard Rock Launches Annual PINKTOBER Campaign

Get ready for an evening to remember as we see Hard Rock Cafe launch their 22nd annual PINKTOBER® Campaign. The PINKTOBER® Campaign supports Breast Cancer Awareness Month and runs throughout October. The fundraising initiative includes three new burgers to experience, whilst enjoying awesome live music from female artists at its London restaurants.


Throughout the month, Hard Rock Cafe, London (the original restaurant on Old Park Lane, of which celebrated 50 years in June), and Hard Rock Cafe, Piccadilly Circus will host fundraising events in aid of the Hard Rock Heals Foundation®. Proceeds will benefit the Caron Keating Foundation. This is a fundraising charity set up by television presenter Gloria Hunniford, alongside her sons Paul and Michael. Gloria’s daughter Caron Keating lost her seven-year battle with breast cancer in 2004.

The PINKTOBER® Campaign Features:

1.Three New Pink-Themed Burgers

Hard Rock launches pinktober campaign
Credit: Kallaway Ltd

This October, guests dining at the London restaurants or those ordering on delivery can experience brand-new deliciousness. During this time a menu of three pink-themed burgers is available. These include the mouth-watering Mushroom & Bourbon Onion Burger, the Ultimate “Pub” Burger, and the Blue Cheese & Bacon Burger. Better yet, customers can enjoy the refreshing new Tropical Margarita to perfectly complement these feasts. Hard Rock is proud to announce that £1 from every burger sold will go to Hard Rock Heals to support breast cancer awareness and research.

2.PINKTOBER Events: Live Music from Up-and-Coming Female Artists

Hard Rock Launch their Pinktober campaign
Credit: Kallaway Ltd

Should you wish to dine out, make sure the Hard Rock Café, London is on your radar. Reserve a table and order a dinner of true greatness. Next, expect a serotonin overload as you enjoy wow-factor music showcased by awesome new female artists.

Performances to be held at Hard Rock Cafe, London on Wednesday 13 October and Piccadilly Circus on Thursday 14 October, from 6.30pm. Artists include:

Hard Rock Café London

Hard Rock launch pinktober campaign
Credit: Kallaway ltd

Natalie Shay

The Indie pop artist from North London is fast-becoming an Indie sensation. Her influences include Haim, Little Comets, and Fickle Friends.

Erin Bowman

Inspired by 90’s pop musicians, Erin’s star performance is unmissable.

Hard Rock Café Piccadilly Circus London

Brooke Law 

Witness sensational music by Brooke Law. Her songs are influenced by much-loved female artists, such as Annie Lennox and Joan Armatrading.

Natalie Shay 

Don’t be disheartened if you miss Natalie’s performance. You can enjoy her incredible music at Piccadilly Circus, too.

Laura Jeanne – Singer, songwriter and artist who commands the audience with her captivating and powerful voice.

3.Limited-Edition Merchandise

london breast cancer support event hard rock cafe
Credit: Kallaway Ltd

Get your hands on a highly sought-after and limited-edition, PINKTOBER®-themed Hard Rock t-shirt and pin. PINKTOBER® Hard Rock is donating 10% of proceeds to support breast cancer awareness causes around the world.

Television presenter and Founder of the Caron Keating Foundation, Gloria Hunniford announced:

“Hard Rock has been an incredible support to Caron’s Foundation over the years, and after this unprecedented time with the pandemic, their support means even more. It is wonderful to see light at the end of the tunnel with the return of real-life fundraising events like PINKTOBER. I can’t wait to come down to the Hard Rock Cafes in London on the 13 and 14 October, to see people unite for breast cancer awareness and research. From female vocalists to pink-themed burgers, it’s going to be a lot of fun and we hugely appreciate anybody who wants to come down and get involved. Most of all, enormous thanks to all Hard Rock personnel for their continued support.”

How to Get Your Limited-Edition Pinktober® Merchandise:

PINKTOBER® merchandise is available to buy at the Rock Shop at Hard Rock Cafe, London and Piccadilly Circus, or the online Rock Shop at

Bruna Slater-Gallon, General Manager at Hard Rock Cafe Piccadilly Circus, states:

Hard Rock Cafe’s London restaurants are honoured to support those in need, especially those in our local community with the Caron Keating Foundation during PINKTOBER. It’s a privilege to bring our guests and community members together through fundraising events that deliver a unifying message of strength, hope and awareness for those affected by this disease.”

Hard Rock Café Mottos

London hard rock cafe fundraising
Credit: Kallaway Ltd

Hard Rock demonstrates its values of ‘Love All – Serve All’ and ‘Take Time to Be Kind’ with its continued support for breast cancer awareness. To aid this support of breast cancer awareness and research, make a reservation for a night to remember.

Booking Details:

Hard Rock Café London 

Hard Rock Café London. 150 Old Park Ln. Mayfair. London W1K 1OZ

To reserve a table, visit

Hard Rock Café Piccadilly Circus

Hard Rock Café Piccadilly Circus, 225 – 229 Criterion, Building, Piccadilly, London. W1J 9HR

Reserve a table at


One thought on “Hard Rock Launches Annual PINKTOBER Campaign

Leave a Reply x

This site uses Akismet to reduce spam. Learn how your comment data is processed.